Thursday 9 May 2013

Skyfall and Iron Man 3 Case Studies


Skyfall

 

British stars: Judi Dench, Ralph Fiennes, Naomie Harris etc.

Genre: Action

Production Company: Eon Production

Certificate: 12A

Marketing: used teasing banners in cinemas, posters, trailers on TV and at cinemas

Release Date: October 26th-During half term

Box Office: hit US$1 billion So far Skyfall has grossed over $289 million inside the US and more than $710 million internationally, becoming Sony's box-office record-setter. Skyfall and just two more films have managed to hit $1 billion mark in 2012. The Avengers blockbuster and Christopher Nolan’s The Dark Knight Rises jumped over the barrier, earning $1.51 billion and $1.08 billion, respectively

 

The 2013 summer movie season finally kicks off this weekend as Robert Downey, Jr. and Marvel bring Tony Stark back to the big screen for the fourth time since 2008 in Iron Man 3. This will also mark the seventh consecutive year that a Marvel franchise has opened the first week of May (dating back to 2007's Spider-Man 3).

Iron Man 3

PROS:
- Last year's phenomenal success of The Avengers could help to reignite and/or expand interest in the solo Iron Man series.

- Adding 3D to its arsenal, this sequel should be able to comfortably outperform Iron Man 2's $128.1 million opening on the same weekend three years ago.

- The lack of competition in the early 2013 market combined with a huge location count will ensure strong upfront demand.

- Early reviews and online reactions from overseas audiences have been solid. Could social media and Avengers' own success help win back general audiences lost with Iron Man 2?

- The film has consistently trended strongly on Twitter and Facebook.

CONS:
- The Avengers aside, general reception of Iron Man 2 was less than stellar in 2010 and resulted in modest legs for a blockbuster despite minimal competition that May.

- Given the amount of competition the film faces after opening weekend this time around, more importance will be placed on the strength of the debut.

- The Avengers offered a unique premise and expanded interest from kids and adults alike with its collection of superheroes. Iron Man 3 is in new territory as the first return to the Marvel universe's solo films.


- Pre-sales have been strong, but not necessarily record-breaking.

Iron Man 3 has stormed to the top of the US box office, with the second-biggest ever opening weekend in the US.

The comic book sequel, starring Robert Downey Jr, took an estimated $175.3m (£112.5m) across the weekend.

…has easily outstripped the opening weekends of the first two films, which took $98.6m and $128.1m respectively

Producer: kevin feige-president of production at marvel studios

Director: Shane Black is an American actor, screenwriter and film director. He wrote such late 1980s and early 1990s action movie hits as Lethal Weapon and made his directorial debut with the film Kiss Kiss Bang Bang.

 

The $195.3 million estimated haul beats out The Avengers international opening of $185.1 million and is a sign of things to come. The biggest highlight we’re noting is that the film hasn’t even opened in China, Germany or Russia yet and that’s crucial because Disney and Marvel are banking hard in the Chinese box office with their partnership with Beijing-based DMG Entertainment to make Iron Man 3 a co-production.

 

Production companies- Walt Disney, Paramount Pictures, Marvel Studios, DMG Entertainment

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